X-LAB has gained over 1.3 million readers in Croatia, Slovenia, Serbia, Kazakhstan, Ukraine and Bosnia and Herzegovina in a single year.
After winning the “SomoBorac” regional award, JGL’s native platform X-LAB was voted one of TOP 5 project finalists for one of the most prestigious European awards, “Digiday Advertising and Marketing Awards”. Achieving this in the face of stiff competition from market leaders is further proof of X-LAB’s quality and potential.
X-LAB is a digital learning platform dedicated to healthcare, developed in cooperation with health professionals and scientists. The platform is founded on three pillars – new expectations and design focused on user needs, a holistic approach to health, and relevant information and reliable sources.
With more than 35 doctors and scientists from six countries, X-LAB is a source of current research for effective eye care, respiratory system conditions and overall health. JGL started building the platform under the Vizol S brand, but the launch of Aqua Maris-related content will soon follow.
“We see it not only as a native campaign but a redefinition of the way we want to relate to users, using topics and language they are familiar with. We believe in a customer-centric approach, so we want to communicate with our users primarily as people who need our help to solve problems. We are proud of the fact that the international community of experts has decided that X-LAB is one of the best examples of native projects,” said Sonja Stahor Gašpar, Head of Digital Operations at JGL.