The product Aqua Maris Strong was successfully registered in China at the beginning of February. This concludes the registration process for the entire Aqua Maris portfolio intended for the Chinese market, which is a significant step in finalising JGL’s “Silk Road” project.
As a reminder, the “Silk Road” project started in 2019, with the end goal being the launch of the Aqua Maris product line on the Chinese market. Aqua Maris Classic was successfully registered in July 2022, while Aqua Maris Clean and Baby were registered in November 2022. The registration was done in a challenging environment, accompanied by regulatory and market specificities and the COVID-19 pandemic.
JGL, in cooperation with a partner, is currently working on fulfilling the preconditions for first production and delivery. Along with this, preparations for launching Aqua Maris on the Chinese market are under way, which is expected to launch in the last quarter of 2023.