Meralys Campaign Wins Prestigious “Worldwide Marketing Award”

“What are you putting in your nose?”, JGL’s now most-awarded campaign continues its winning streak with a new accolade from Rome.

The campaign for Meralys won the prestigious Worldwide Marketing Award for best marketing achievement and creativity on the global market.

The award, presented at the European Nicholas Hall CHC conference, is considered one of the most significant in the industry.
“Our Meralys consistently brings us happiness, pride, satisfaction, and a multitude of other positive emotions! And not only for us – the two hundred international experts present at the award ceremony in Rome openly expressed their impressions and excitement after watching the video. Many people approached me to offer congratulations, visibly delighted with our campaign. They remarked that we were the undeniable winners without competition,” said Maša Margan Vunić, Global Brand Manager for Meralys. At the ceremony, she presented the journey from the creation to the launch of the “What are you putting in your nose?” campaign, highlighting the exceptional sales results achieved and the campaign’s significant impact on JGL’s brand and company image. Following the presentation and selection of the five finalists, the audience voted on the spot for their top three favourites, ranking them from 1 to 3.

“Nicholas Hall CHC rewards outstanding achievements in marketing and market creativity, with the main goal of highlighting excellence to encourage higher standards of innovation and execution in the field of consumer healthcare. This was an evening of celebration and recognition for Meralys’s marketing brilliance! Congratulations on a job well done, which plays a crucial role in fostering creativity and innovation. It demonstrates that good ideas know no local or regional boundaries,” highlighted the conference organisers.

“The Meralys campaign is one of the few in the field of pharmaceuticals that ranks this high on the world rankings of effectiveness and creativity. Its significance was reaffirmed by industry professionals, as it was fellow marketers in the Consumer Healthcare field who voted at the Nicholas Hall annual event, lending this award a special level of credibility,” explained Anna Maria Librić, Director of Strategy at JGL, and added: “I believe the key to its success lies in its differentiation through the use of light humour and ‘wackiness,’ which posed a challenge in maintaining relevance to the end user. That is where our agency, with Maša’s ongoing guidance, truly excelled.”

It is worth noting that in this most prestigious category, The Worldwide Marketing Award, JGL was in competition with four other finalists – pharmaceutical companies from the USA, Brazil, Finland, and the UK/Belgium. JGL produced the “What are you putting in your nose?” campaign with the creative agency Utorak. The Propaganda Bureau, with collaboration on the project from the media agency PHD Media.

To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Privacy and personal data protection.

  • Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.