Meralys Campaign Ranked Among 100 Most Effective in the World

For JGL’s Meralys brand and its viral campaign that changed the way we communicate about nasal decongestants in Croatia, there are truly no limits. It has received yet another recognition – it ranks among 100 most effective campaigns in the world!

The Meralys campaign has been included in the WARC ranking, an independent global benchmark of effectiveness for the most successful global campaigns (WARC EFFECTIVE 100), placing second in the Pharma & Healthcare category.

The WARC TOP 100 Rankings are based on three categories: creativity, media and effectiveness, and the campaign for JGL’s original brand is the only Croatian representative in all three.

With this ranking, “What are you putting in your nose?” has become the most awarded campaign in the Croatian pharmaceutical industry.

The “What are you putting in your nose?” concept was developed by the Domić-Vilović duo from the Utorak. The Propaganda Bureau creative agency, in partnership with the media agency PHD Media.

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