The JGL campaign for Vizol S, titled "Are your eyes sending you distress signals?”, carried out in cooperation with the creative agency Senor, won the IdejaX gold medal in the category "Best on Market” for Health and Pharmacy.
The central concept of the campaign is an SOS signal in Morse code that is included in all of the creative solutions and channels (TV/print/digital). It is a clear representation of a warning about irritation, eye strain, dryness, itchiness and burning, all of which is your eyes’ way of telling you to seek immediate relief from the discomfort.
The main goal of the campaign is to engage users who ignore symptoms and delay seeking help for their problems offered by the Vizol S portfolio.