Charming Campaign for the Dječja Mast JGL Baby Ointment – Happy Baby Bottoms Take Centre Stage

What does every mum, dad, grandma and grandpa have in common? Caring for their little one’s bottom! And when it comes to babies’ bottoms, the Dječja Mast JGL baby ointment is everyone’s first choice.

The new campaign for our first-ever product, and now a mainstay of our Adrialab portfolio, has just been launched and it has already delighted many fans of the product that has soothed generations of babies’ bottoms!

For 30 years now, Dječja Mast JGL has been used to care for and protect the skin of babies and children from discomfort, redness and irritation in the nappy area, and is now the first choice of our youngest and cutest customers. It is no surprise then that nearly every baby bottom in Croatia has felt the healing powers of this unscented ointment that doesn’t contain preservatives, parabens, silicone or boric acid solution.

"Since baby bottoms are at the forefront of our campaign, with mother and child as the main characters, we decided on a style that is simultaneously charming, a little fairytale-like and appealing. The illustrations are timeless – they are reminiscent of the sophisticated style from the 1960s golden era that has been reinterpreted to reflect modern-day life. We have put a lot of effort in the messaging, which includes Croatian jargon and appropriate humour instead of the usual generic formula,” says the Adrialab team that developed the theme, creative direction and story in partnership with the agency Spellcaster. The team has announced that many more interesting campaign activities are in the works.

#DjecjaMastJGL #SretneGuze (#JGLChildren’sOintment #HappyBabyBottoms)

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