As part of its overarching corporate strategy, built on three global trends, one of which is related to climate change, JGL strives to continuously improve its production and business processes, as well as its impact on the community and stakeholder communication.
In the past period, we invested a lot of effort in introducing a microplastic management system, which enables us to market safer products and increase customer awareness of their composition.
Thanks to a strictly controlled production process, the competent notifying body in the EU has certified and awarded the microplastic-free label to Aqua Maris nasal sprays. This made JGL’s key brand the first medicinal products in the world proven to be free of microplastics!
Back in 1999, when Aqua Maris was first launched, it was already a pioneering product on the Croatian market that created the category of seawater products. It is now once again taking on that role, raising awareness of the dangers of microplastics with science-based communication, as befits a market leader. Plastic pollution is a serious environmental and public health challenge, and although we witness it every day, we are often unaware that microplastics are all around us.
JGL has launched a TV and online campaign entitled “No microplastics, no worries!” on the Croatian market to inform the public of the unique feature of Aqua Maris, the first and only nasal spray proven to be free of microplastics!
In addition, a corresponding landing page was launched as part of the Aqua Maris website with the key campaign message “No microplastics, no worries!”