It’s been fourteen years since the brand was launched, and a full decade since the first Meralys HA was produced at JGL’s facilities.
Today, Meralys nasal sprays are the most recognisable in Croatia – an essential product in every pharmacy and a trusted choice that has helped millions breathe more freely. They hold a strong leadership position in the competitive nasal decongestant segment. Beyond dominating the domestic market, Meralys is gaining momentum in key B2C markets and leading in out-licensing.
Yet, it’s not just the sales figures that reflect Meralys’ success; countless positive reviews from consumers show it has become almost synonymous with the category in Croatia. With its recognisable campaign, sung across generations, Meralys has become embedded in everyday life – even making its mark on the domestic trap music scene.
The campaign for Meralys won nearly all the industry awards. It’s hard to choose a single highlight, but one thing is certain – this is the most awarded campaign in the Croatian pharmaceutical industry.
That’s why a special video was created to celebrate this milestone year, highlight the journey behind the success and immortalize it, with the hope that this JGL's brand stellar journey continues!