A Blend of Tradition and Sustainability – JGL Baby Ointment in New, Sustainable Packaging

After three years of dedicated development and close collaboration with two Rijeka-based companies, Adrialab, JGL's daughter company, is proud to unveil a fresh new look for one of the most iconic products – JGL Baby Ointment is now available in innovative ECO-PACK packaging!

This special packaging, made without conventional plastic polymers and based on significantly more eco-friendly materials, marks a major step forward – making JGL Baby Ointment the first in the baby care segment in Europe to achieve this breakthrough.

“As leaders in this category, we fully recognise the responsibility we have – not just to our customers, but also to the environment. Our aim is to set new standards and drive changes that lead to a more sustainable future,” said Vice Buljanović, Director of Adrialab.

ECO-PACK is packaging created with the goal of complete compostability – meaning it leaves no harmful trace in the environment after use. It contains no conventional plastics (such as PET, HDPE, PP, or PVC). To be certified as 100% compostable, all packaging materials must pass strict testing that confirms both their safety and their ability to fully break down under industrial composting conditions.

This packaging innovation brings several key benefits. For example, the packaging is free from conventional plastics, easy to recycle, has a modern design while maintaining functionality, and has a significantly reduced carbon footprint in its production. 

JGL Baby Ointment has been a trusted part of many households for generations, and now it takes an important step forward – becoming part of a more sustainable future. Based on a traditional pharmacy formula, the ointment contains natural lanolin to protect delicate baby skin, and is free from preservatives, parabens, and fragrances.

Find out more about the project and our new packaging here.

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